Green Washing in San Diego and the World

Apr 30, 2010

Companies or products that aggrandize their environmental practices or a product’s attributes are common place in this new eco-driven era. So, how do you look for green washing?

The entire product must be considered to be truly green and not just greenwashed. Consider the following:

  • Where is it made and therefore how far must it be shipped?
  • Does it use one or all renewable components and where are they from?
  • How is the product packaged – is that environmentally friendly?
  • Is there some sort of certification associated with the product such as: FSC (Forest Stewardship Council), LCA (life-cycle assessment). EPD (environmental product declaration), etc?
  • What is the lifespan of the product?
  • Is there a recycling or disposal program for the product?
  • What kind of maintenance is needed to keep this product performing as intended?
  • Do the parts, that may need replacing, have a detrimental environmental impact?

This may sound like a daunting task with everything else we need to take care of in our lives. While many products may not meet all of the above expectations, of course the more items you can check off the better. But know, more and more products are meeting these standards due to improved regulations and demand, but they will need our support to succeed.